What Mortgage Brokers Need From CRM
A mortgage broker's CRM is different from general sales CRM. You're not just managing leads and deals — you're managing clients through a heavily regulated process, integrating with sourcing systems, tracking compliance, and juggling multiple lenders' requirements.
The best CRM for UK mortgage brokers needs to handle:
- Sourcing system integration — your software must talk to Mortgage Brain, Twenty7tec, or Acre without manual data entry
- FCA compliance tracking — evidence of advice given, fact finds completed, suitability reports generated, all auditable
- Client pipeline — mortgage applicants move through distinct stages (initial enquiry, fact find, offer received, exchange, completion)
- Multi-lender support — track which lenders you've applied to, their requirements, decision timelines
- Document management — store applications, credit files, bank statements, and mortgage offers in one place
- Reporting and analysis — understand your pipeline value, conversion rates, time to completion, revenue per client
- Team collaboration — if you have a team, who's handling what? Where's the handoff?
This is not the same as HubSpot or Salesforce configured for mortgage. You need CRM built by people who understand mortgage broking.
The Top Picks for 2026
1. Mortgage Brain — Built by Brokers
Mortgage Brain is the most widely used CRM in UK mortgage broking. It's built specifically for the job and integrates directly with most sourcing systems.
What you get:
- Direct integration with sourcing systems (Mortgage Brain's own sourcing engine, Twenty7tec, Acre, Toolbox)
- Pipeline management (Track applicants through offer/exchange/completion)
- FCA-compliant fact finding tools
- Client management with full history
- Document storage (secure cloud storage for applications, credit files, offers)
- Reporting (pipeline value, conversion rates, time to completion)
- Team management and task allocation
- Email integration (all client comms logged automatically)
- Compliance reporting (ready for FCA audits)
Pros:
- Built specifically for mortgage broking (understands your workflow)
- Sourcing integration is seamless (no double data entry)
- Compliance is built-in, not bolted-on
- Excellent reporting for brokers
- You can see pipeline value at a glance
- Team features are strong
- UK-based support
- Most brokers use it so you'll find training easily
Cons:
- Not cheap (can be £100-300+/month depending on team size)
- Setup and training takes time
- More features than solo brokers need (but you'll grow into them)
Who it's best for: Mortgage broking teams, brokers who process 20+ applications per month, brokers who want full compliance audit trails
Pricing: Typically £100-300+/month depending on team size and features
Sign up: https://tradepick.co.uk/go/mortgage-brain
2. Twenty7tec — Best for Independent Brokers
Twenty7tec is a sourcing system that includes CRM capabilities. Many independent brokers use it as their primary management tool.
What you get:
- Sourcing engine (access to 100+ lenders)
- Integrated CRM (pipeline and client management)
- Fact finding tools (FCA-compliant)
- Document storage
- Email tracking
- Reporting (pipeline, conversion, lender performance)
- Mobile app (check on deals while away from desk)
- Compliance support
Pros:
- Sourcing and CRM in one tool (no integration needed)
- Good for independent brokers without large teams
- Excellent lender access
- Compliance is solid
- Good value at this tier
- Mobile app is useful
Cons:
- CRM features are secondary to sourcing (not as deep as Mortgage Brain)
- Setup can be complex if integrating with external CRM
- Fewer team management features
- Reporting is adequate but not detailed
Who it's best for: Independent mortgage brokers, solo brokers who also want sourcing, brokers who want one tool for sourcing and CRM
Pricing: Typically £80-150/month depending on lender access tier
Sign up: https://tradepick.co.uk/go/twenty7tec
3. Acre — Best for Mid-Size Broking Teams
Acre is a sourcing system with strong CRM built-in. It's popular with growing broking teams.
What you get:
- Sourcing engine (200+ lenders)
- CRM with pipeline management
- Fact finding and compliance tools
- Document management
- Reporting and analytics
- Team management
- API integration with other tools
- Email sync
Pros:
- Lender access is extensive (200+ lenders)
- CRM is genuinely useful, not tacked-on
- Good for scaling teams
- Compliance features are strong
- Reporting is detailed
- API means you can integrate with other tools
- Good value for what you get
Cons:
- Steeper learning curve than Twenty7tec
- Setup takes time
- CRM isn't as deep as Mortgage Brain
- Team features are good but not enterprise-level
Who it's best for: Growing broking teams (3-10 people), brokers who want to scale, brokers who want strong sourcing and solid CRM
Pricing: Typically £100-200/month depending on team size and lender tier
Sign up: https://tradepick.co.uk/go/acre
4. Toolbox — Best for Large Enterprises
Toolbox is aimed at larger mortgage broking operations and networks.
What you get:
- Sourcing engine (200+ lenders)
- Enterprise CRM (pipeline, reporting, team management)
- Compliance management
- Document management
- Analytics and reporting
- Multi-user management
- Integrations (accounting, other systems)
- Advanced security
Pros:
- Built for large teams and multiple offices
- Excellent reporting and analytics
- Compliance is enterprise-ready
- Security is top-tier
- Lender access is comprehensive
- Integrations are strong
Cons:
- Overkill for solo brokers or small teams
- Expensive (£300+/month)
- Complex setup
- Steep learning curve
Who it's best for: Large broking teams, networks with multiple branches, enterprises that need advanced reporting and compliance
Pricing: Typically £300+/month depending on scale
Sign up: https://tradepick.co.uk/go/toolbox
5. Intelliflo — Best if You Want Standalone CRM
Intelliflo is a CRM used across financial services (mortgages, pensions, insurance). It's not mortgage-specific but powerful if you're advising on multiple products.
What you get:
- CRM built for financial advisers
- Fact finding tools
- Compliance and suitability tracking
- Document management
- Reporting and pipeline
- Multi-product support (mortgages, pensions, insurance, investments)
- Integration with accounting systems
- Mobile app
Pros:
- Excellent if you advise on mortgages AND other products
- Strong compliance features
- Good reporting
- Popular in financial services (easy to find support)
- Multi-product capability
Cons:
- Not mortgage-specific (missing some broker features)
- Integration with sourcing systems requires setup
- More expensive than mortgage-focused tools
- Not ideal for pure mortgage brokers
Who it's best for: Mortgage advisers who also handle pensions/insurance, financial advisers expanding into mortgages, advisers seeking multi-product CRM
Pricing: Typically £150-300+/month
Sign up: https://tradepick.co.uk/go/intelliflo
Comparison Table
| Feature | Mortgage Brain | Twenty7tec | Acre | Toolbox | Intelliflo | |---------|---|---|---|---|---| | Sourcing integration | Excellent | Built-in | Built-in | Built-in | Manual | | CRM depth | Excellent | Good | Good | Excellent | Good | | FCA compliance | Excellent | Good | Good | Excellent | Excellent | | Pipeline tracking | Excellent | Good | Good | Excellent | Good | | Document storage | Yes | Yes | Yes | Yes | Yes | | Reporting | Excellent | Good | Good | Excellent | Good | | Team management | Excellent | Good | Good | Excellent | Good | | Mobile app | Yes | Yes | Yes | Yes | Yes | | Multi-product | No | No | No | No | Yes | | Lender access | Via integrations | 100+ | 200+ | 200+ | Manual | | Best for | Teams | Solo/small | Growing teams | Enterprises | Multi-product advisers | | Price | £100-300+ | £80-150 | £100-200 | £300+ | £150-300+ |
Compliance and FCA
Your CRM must support FCA compliance. Brokers are required to:
- Document advice — fact find, suitability report, why you recommended this lender
- Maintain audit trail — FCA can audit your files and you need to prove you did due diligence
- Store documents — applications, credit checks, offers, terms and conditions
- Track timescales — application received, offer received, exchange, completion
All five tools above support this. But check:
- Can you generate a fact find in the system? (Yes for all)
- Can you create a suitability report? (Yes for all, but Mortgage Brain and Intelliflo are strongest)
- Can you export audit trails for FCA review? (Yes for all, but Toolbox is most automated)
- Do they store client documentation securely? (Yes for all)
FAQ
Should I use Mortgage Brain or Twenty7tec?
Mortgage Brain if you're a team of 3+, or processing 30+ applications per month. The CRM is stronger and sourcing integration is seamless.
Twenty7tec if you're solo or 2 people, want sourcing and CRM together, and prefer one platform.
Can I use a general CRM like HubSpot or Salesforce?
Technically yes, but no. You'll spend months building workflow automation, compliance tracking, sourcing integration. The mortgage-specific tools do this out of the box. Don't reinvent the wheel.
How much does software cost?
Solo brokers: £80-150/month (Twenty7tec or Acre) Teams of 3-5: £150-250/month (Mortgage Brain or Ace) Large teams: £300+/month (Toolbox)
What if I use two different sourcing systems?
Mortgage Brain and Acre integrate with most major sourcing systems. Check which lenders you use most, then pick the CRM that integrates smoothly with those systems. Integration is more important than features.
Can I import my existing client data?
Yes. All five tools accept CSV imports. Get the format right and you can move years of client history in one afternoon. Ask the vendor for the import template.
Do I really need pipeline tracking?
Yes. You need to know:
- How many applications are in progress?
- How long is average time to completion?
- How many are stalled?
- What's the total value in pipeline?
Without this visibility, you're flying blind. Pipeline tracking is not optional.
What about switching tools later?
All five tools let you export your data. Don't let this be a blocker — pick the best tool for now. You can always migrate later if you need to.
Recommendation
For solo brokers: Twenty7tec. It's sourcing and CRM together, built for independent brokers, and you'll have everything you need at one price.
For small teams (2-3 people): Acre. Better CRM than Twenty7tec, still affordable, great sourcing access.
For established teams (3+ people, 30+ applications/month): Mortgage Brain. It's the gold standard for CRM and sourcing integration. Yes it costs more, but it saves time and reduces compliance risk.
For multi-product advisers: Intelliflo. If you're advising on mortgages, pensions, insurance — use this. Standalone, but worth it for multi-product support.
For large enterprises: Toolbox. You need enterprise features and reporting.
The metric that matters: Can you see your pipeline value? Can you prove compliance? Can you track where every application is? If yes to all three, you've got the right tool.
Your CRM is how you scale a broking business. Without it, you're limited by your own time and memory. Choose right and you free up 10+ hours a week on admin and compliance.